Business Of Social

Welcome to another edition of The Business of Social Podcast, panel edition! Did you know the League of Legends World Championship had more viewers than the Super Bowl? Did you know that the gaming industry is estimated to produce 159 billion dollars in 2020? That's 4 times Box Office Revenue and 3 times Music Industry Revenue! In the 5th episode of our panel series David was joined by 3 leaders in the gaming and e-sports industry to take a high level look into the business of video games. Guestlist: Ray Kallmeyer - CEO @ Enklu Shane Bierwith - EVP, Global Marketing @ Maximum Games Mike Dalton - VP, Global Marketing @ Unikrn Questions/Topics Include: During this COVID-19 time, how has your team innovated and pivoted? What are some effective strategies you’ve been able to use with everyone working remotely? What strategies do you think you will continue to use going forward? With traditional marketing being affected, what digital, app or social pivots did you make to adjust? What have you learned in terms