Get Social Health With Janet Kennedy

Social Check-up for Pharma

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Sinopsis

Social Check-up for Pharma In 2015 I interviewed Becky Canvin and Rick Evans of Ogilvy Healthworld about the state of Pharma and Social Media. The results reflected an industry that was cautious, risk-adverse and a little stiff. A lot has changed in the Pharma Social Media world with more Pharma companies embracing social media. In light of this growth in the use of social media, the team at Ogilvy Healthworld joined me for a conversation about what has changed and what additional factors they examined. Joining my original guests, Becky and Rick are Philippa McClure, Sr. Account Manager with Ogilvy Healthworld and from Pulsar, Sameer (Sam) Shah. Join our conversation and be sure to check out the report via the links below. Slideshare: http://www.slideshare.net/OgilvyCommonHealth/the-social-checkup Ogilvy Healthworld: TheSocialCheckup@Ogilvy.com Pulsar: James.Cuthbertson@pulsarplatform.com Hashtag: #SocialCheckUp About the Social Check-up The Social Check-up is a thought-leadership series, brought to you by