Get Social Health With Janet Kennedy

Ed Bennett is a healthcare and hospital website consultant. He has recently left corporate and university life where he was the Website/Digital presence guru at the University of Maryland Medical Center for 17 years to become a consultant. He is a Platinum Fellow in the Mayo Clinic Social Media Network, founder of the Hospital Social Media list (now residing with Mayo) and curator of the Physician Transparency list that tracks hospitals that are posting their HCAPS scores on their websites. Listen to our conversation or drop in at the time stamps below. Mayo Clinic Social Media Summit 2016 00:00 Introduction 00:46 Meet Ed Bennett, Mayo Platinum Fellow & entrepreneur 02:00 Internet earliest adopter 04:09 Hospital website for University of Maryland 05:15 What didn't work well? 06:40 Content marketing (before it was cool) 08:03 Does a website belong to IT or Marketing? 09:25 Chief Cook & Bottle Washer 10:20 WordPress or enterprise CMS 12:35 Knowing how to understand vendor landscape 13:45 The differ