Get Social Health With Janet Kennedy

Dr. Jeff Livingston is a healthcare social media pioneer. Like fellow physicians Mike Sevilla, Kevin Pho and Bryan Vartabedian, Jeff was early to try, successfully, blend social media into his practice marketing. After getting national (and International) coverage in WIRED, USA Today and Voice of America Jeff re-evaluated his social media strategy to go hyper-local. My favorite quote from the interview was that "marketing benefit should be accidental and secondary." During our conversation we discussed HIPAA, the "wild, wild west" days of social media and how he manages to actively participate in social media between delivering babies. Listen to the podcast or drop in at the time stamps below: 00:00 Introduction01:40 HIPAA Violations & OBGYN03:55 Photo policies during birth06:08 Fun practice Facebook page06:50 Meet Jeff Livingston, MD7:30 Teen pregnancy - MySpace - Patient contact10:35 #hcsm Tweet Chat 9:00 pm EST every Sunday12:00 The Wild, Wild West13:15 Facebook content - fun and interesting14:40 Marke