Get Social Health With Janet Kennedy

Transitioning into the realm of digital marketing and new media has been a challenge for many healthcare institutions. Often senior leadership has little experience utilizing social media channels and is managing a number of different marketing agencies. Keith Boswell BooksEnter Keith Boswell, Chief Digital Officer for hire. Keith Boswell is the President of Perceptint, a consulting firm that specializes in helping health systems and other companies bridge the gap when creating or managing a digital marketing strategy. Keith is also an author of two e-Books, "Digital Marketing for Healthcare" and "Creating a Digital Marketing Strategy." If that's not enough, he is a fellow podcaster, host of the "CDO -Chief Digital Officer Podcast." Listen in to our conversation about digital strategies and healthcare or drop in at the time stamps below. 00:00 Introduction00:45 So may ways to connect01:37 Patients are not patient02:52 Social Listening03:35 Who is Keith Boswell - Chief Digital Officer?04:35 Kaiser-Permanente D