Get Social Health With Janet Kennedy

Healthcare organizations have always had a challenge keeping their location, service and department information accurate and up-to-date in directories, whether it's in the Yellow Pages or Google's search engine. HCCG Inc President Cynthia Newton joins the Get Social Health podcast to bring us up-to-date on why hospitals are still spending many thousands of dollars on their Yellow Pages accounts every year. To compound the challenges, Google local brings a whole new level of complexity to managing their data. Hospitals and large physician practices have so many phone numbers, addresses and physician contact information to manage that it's hard to keep them straight, let alone organized and accurate. Cynthia's company has served hundreds of healthcare clients is auditing their Yellow Pages accounts and managing their Google listings. She shares an inside look at the nitty-gritty of how to keep up with all the details of online listings. We also spoke about online physician's directories,  ratings, reviews and r