Get Social Health With Janet Kennedy

Developing and managing social media for pharma is probably the most complicated and challenging role in healthcare marketing. Regulations, rules and legal oversight can present roadblocks to a "spontaneous" communication medium. Joining me on Get Social Health are Ogilvy team members Becky Canvin and Rick Evans to share their insight and experience along with a new report "Connecting the Dots- Which pharma companies are succeeding in the social media space?" Listen in to our conversation or drop in at the time stamps below. 00:00 Introduction: Becky Canvin & Rick Evans00:50 Ogilvy is a world-wide agency03:08 Engaging with patients03:40 Pharma content reviewed by 3 or more teams04:05 Pharma can't make claims in social media04:25 Twitter & Pharma05:40 Social media platform for education07:45 Commenting in social media11:05 Mobile health11:54 Ogilvy Pharma Social Media Audit "Connecting the Dots-Which pharma companies are succeeding in the social media space?"14:38 Corporate social was the focus16:00 "P