7 Min Marketing With Pam Didner

Today, I have a fantastic and fabulous guest – Ann Handley, Chief Content Officer of MarketingProfs. Author, speaker, and the most important title – my favorite title – writer. Ann started as a reporter for the Boston Globe, doing a bunch of news reporting and features. Features are really where her heart was because you can tell a story in Features in a different way than you can with a straight news report. She worked in journalism for a while, then started a company called ClickZ.com, which was one of the first sources of interactive marketing information. In 2000 Ann joined Marketing Profs, a training and education company, and the rest is history. Today we talk about content writing and everything in between. You should check out her book Everybody Writes. In this episode: What should writers, new or experienced ones, do to get started or improve their writing? Why should marketers in their writing focus on the message, and how to do that? How can marketers properly communicate and use the specific key