7 Min Marketing With Pam Didner

A big hello from Portland, Oregon. Welcome to another episode, B2B Marketing & More. I have an excellent guest, Greg Matranga, the VP of Global Marketing at Infinity QS. Greg got started in marketing while still in college, as the PR guy for his local County fair, the Antelope Valley Fair and Alfalfa Festival, the 10th largest in California. Greg also worked on two congressional campaigns while he was still working and worked on the media relations side. From there, he got into high-tech marketing during the .com era. Today we talk about how to rebuild a marketing team in a legacy company. In this episode: Learn more about Infinity QS, what they do, and how they rebuilt the marketing department. How to start rebuilding the marketing department from the ground up? The role of talent management in rebuilding the marketing organization? What marketing skillsets should a business look for? What is the right approach with the management, and how to get their buy-in? With the rebranding and the right people, w