7 Min Marketing With Pam Didner

A big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More with Pam! Today, my guest is Douglas Burdett, the host of the Marketing Book Podcast, and the Principal of Artillery Marketing, who will share tips and insight about a do’s and don’ts of a successful podcast. Douglas has been doing his podcast for six years. So far he has over 300 episodes. His marketing agency helps industrial and manufacturing companies to become better known, liked and trusted in an era when their customers don’t want to be sold or marketed to. In this episode: How to start the process of podcasting journey and how to generate ideas? What role does a podcast play in business development? Who should do a podcast, and what should be accomplished? How to measure a podcast’s success and how to determine if you want to measure it or not? What are the top three things that one must do when launching a podcast? What people have to do keep the focus on the podcast topic, and why is that important? How to pro