7 Min Marketing With Pam Didner

A big hello and welcome to another episode of B2B Marketing and More. I have a fantastic guest this time, Christoph Trappe from Voxpopme, a video feedback platform for companies. Today he’s going to talk about content performing culture. Christoph Trappe is a content strategist. In his role, Christoph develops, implements and measures the omnichannel content strategy including live video, podcasting, content development, SEO and conversion-flow optimization. He also has his podcast, and live stream. In this episode: What content performance culture is and how is that important? What are some of the barriers to create the right culture and create the performing content? If a business has to put the content performance team together, what kind of talent do they have to look for? How to decide what’s more important in the battle of quality vs quantity? In what ways setting up the right content culture apply to small businesses and enterprises? How to educate and set up the process that people can follow? How to