7 Min Marketing With Pam Didner

152 - ft. Paul Roetzer: Why AI is Important to Your Marketing

Informações:

Sinopsis

Hey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More with Pam. Today, I have an exceptional guest, Paul Roetzer, founder of the Marketing AI Institute and the PR 20/20. And he recently launched an exciting product. Paul is also the author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, also he is a creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers. As a speaker, he is focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. In this episode: How to apply Artificial Intelligence to marketing The new product - AI Academy for Marketers What would the future of work look like to marketers? Will AI take over the marketer's jobs? Will some marketing jobs be eliminated because of technology advancement? What is the best way to learn about artifical intelligence and its functions? How should