7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing and More. I have a very, very special guest today. Meet Stephanie Stahl, General Manager of the Content Marketing Institute and Content Marketing World. Stephanie is an experienced content creator/editor/strategist. She joined the content marketing Institute in 2016. Before that Stephanie has been to Content Marketing World as a consumer of content because she was running a content marketing group for UBM. As a General Manager of the Content Marketing Institute, her goal is to help educate brands about creative ways to engage customers and turn them into obsessed customers. In this episode: How does one make the transition from in-person to the virtual event in the middle of a major crisis. How much time and effort does it take for a team to go through the transition. What are the biggest challenges of going virtual. How did the team decide on how to scale the#CMWorld tracks and what tracks to scale back. How to collect feedback from the attendees and use that guid