7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More. My guest today is Kelly Hungerford, a native Californian living in Switzerland. Kelly’s been in Europe for more than twenty years. Her business experience is vast, and she’s been through a lot of different roles. Kelly worked for the enterprise, then she worked for startups, and back at the enterprise as the Director of Digital Transformation, Strategy and Services for a global oral care brand Sunstar. In this episode: What are the most common challenges of Digital Transformation What is the best way to launch a digital initiative in a company? How to set up digital transformation implementation in an enterprise What is the role of education within a company? What are the most important resources and how to use leverage them? How to use a hypothetical exercise to plan for the future, prepare for disruption, and engage management in the process. What are the elements of a digital transformation plan? How to decide on which technology to use and enable th