7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More. A couple of months ago, I talked about The Business Benefit of Taking a Break, and someone left a comment about it on LinkedIn, which I liked very much. This year hasn't been easy for any of us, and since we are getting closer to 2021, I thought we could all learn how to take a break and make the most out it. So I've decided to do a sequel on the same topic, and I want you to hear what my guest has to say. Meet Jen Carroll, a marketing strategist at Data Dames Marketing, a consultancy she owns together with her business partner Annalisa Hilliard. Jen has been in advertising and marketing since 1996, and she has held both in-house and agency positions - all-around content, social media and media relations. Jen also owned a freelance content marketing business for ten years. In this episode:  •  How to keep the momentum in a crisis, and still enjoying the process, while adjusting a business model.  •  Why it's important to step back from the content creati