7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More. I am interviewing a special guest from Amazon: Darrell Alfonso. Let’s get started! Darrell has been in B2B marketing for almost ten years. He is the Global Marketing Operations Manager at Amazon Web Services, empowering hundreds of marketers to create exceptional digital experiences for Amazon customers. Darrell is a Marketo Champion and advisor to multiple different Fortune 500 companies. In this episode: What is a marketing automation How to start with marketing automation How can businesses use automation to assist customer journey and improve touchpoints? What are the top challenges in either implementing marketing automation or maintaining it? The importance of understanding technology that businesses need to use What should marketing automation managers do to quantify their impact on revenue How can marketing automation help with obtaining high quality leads for sales How to stay on top of new tech and business skills Quotes from the episode: “Cu