7 Min Marketing With Pam Didner

Today I have a very special guest: Jeff Coyle. I’m not going to tell you what he does. I’m going to have him tell his story, and we will be talking about AI and content marketing and AI-based content management tool. Jeff is the co-founder and Chief Product Officer for Market Muse. He’s been in the content strategy, content marketing lead gen and search engine optimization game for about 21 years. Jeff is also one of the first people who were selling leads to B2B technology companies before people even had content, convincing large multinational B2B companies to write white papers and syndicate them. So welcome, Jeff! In this episode: Learn more about Market Muse technology How can you use artificial intelligence to create better content What are the benefits of content marketing created by using AI technology The importance of having content marketing not only written but to tell a story How to use technology to produce content that is connecting with business goals Is there a way to predict how content wil