7 Min Marketing With Pam Didner

I have a special treat for you today. So rather than listen to me talking, I invited a special guest to join us. Priscilla McKinney, founder of Little Bird Marketing, join us from Galena, Kansas. Priscilla has a degree in Cultural Anthropology, and her work is at the intersection of marketing, business and market research. She is curious about life, people, places, culture and the interconnectivity of it all. Intrigued by human behavior, she asks the hard questions while seeking to understand what makes people engage, why we buy what we buy and how we justify buying it. In this episode: What is social selling and why it's important Why it's essential to focus on your humanity during social selling and how to do that Who is responsible for social selling within the company How to create the right content, in the proper format, and make it available for the audience. In what ways good company culture and talent management affects social selling What is the connection between brand advocacy and social selling.