7 Min Marketing With Pam Didner

I interviewed Neal Schaffer, who is a social media and influencer marketing expert. Neal teaches digital media to executives at Rutgers Business School, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is fluent in Japanese and Mandarin Chinese, and he is also the author of 3 books on social media. Neal recently published his fourth book, The Age of Influence, and is already thinking about his fifth book! #Amazing In this episode: Definition of influencer marketing Differences between employee advocacy and influencer marketing. How is influencer marketing different from usual social media and social selling How to encourage the employees to be the brand ambassador, and also being the influencer of their own. Learn more about different levels and spheres of influences What are some specific criteria that can help companies source influencers What should companies do to leverage influencer marketing? Listen to the podcast, get some fresh influencer marketing tips, check