7 Min Marketing With Pam Didner

Hello, everyone. Back in October 2019, I recorded a podcast episode. Episode 107: How to Cultivate and Expand Your Strategic Thinking. What I want to do today is to share with you an example of what I did with a client to help her explore more ideas to expand her team’s charter and scope which is one way to help her think differently and drive strategic conversation with VP of her group.   So let’s do a quick review in terms of what I shared with you in EP 107 on how to cultivate strategic thinking. There are a couple thing I mentioned--3 points, if you will.   Think from the perspective of “why and what,” not “how.” Explain that to your management well before you go into details.   Communicate in a way that senior managers can understand. So obviously senior managers care about costs and efficiencies. Or they care about success metrics. So whatever you discuss you need to tie with that so that they can understand how you make an impact to their metrics.   Help senior management connect the dots. Especia