7 Min Marketing With Pam Didner

I received an interesting question the other day: “Hey Pam, what is your approach of creating a sales enablement plan?”   Great question. I actually have a workshop on how to create a scalable global content marketing plan. So there are some similarities between creating a marketing plan and a sales enablement plan. The bottom line is certain kind of element, or what I call “the skeleton” of the plans stays the same. So let’s talk about this a little but more.   The first thing I want to get clear is the purpose and the audience of the plan. This is something you should always know. Who are you creating the plan for? And also what is the purpose of the plan? Any plan tends to be for internal communication and usage. We create a plan to get buy-in from management so that we can get budget and headcount and/or we create a plan to rally the internal and external teams so we can move toward the same direction to achieve the same goals.   And most of us create the plan to let management know what we are going to d