7 Min Marketing With Pam Didner

Ok, what have we not seen in the past six weeks? Well, we’ve seen the stock market collapse and bounce back slightly; we have seen virtual proms. Sorry class of 2020, I know this is a horrible time at this point, probably no graduation and no prom. Hang in there. You guys are fantastic.   We have seen Zoom-style virtual happy hours. Even though we’re stay at home it hasn’t stopped us from drinking. Fantastic! And no, we have to line up to get into Costco or Trader Joe’s. I would never have seen that coming.   And I’d not have guessed that the no.1 most sought-out item during the pandemic would be tp. (Really?! Toilet Paper?!).  I guess it makes sense. It’s kind of like a safety blankie. It kind of makes us feel safe if we pile it up, we feel like we have a control on the environment. It’s a psychological thing.   So, while working from home, are you continuing to make adjustments or starting to look ahead to the adjustments you need to make as marketers post COVID-19? Have you begun to wonder about what behav