7 Min Marketing With Pam Didner

Hello, this is Pam. Welcome to another pandemic episode of B2B Marketing and More.   IN this episode I am going to talk about a question I received after attending the Social Media Strategies Summit “Ask Anything” webinar. Here is the question from Lauren:   I work for a non-profit organization. In the current situation, what’s the appropriate way to ask for donations? or is it not at all?   Lauren, I love your question. Frankly, I can modify this question for salespeople: I need to reach out to prospects to build up my sales pipelines, is it appropriate to do cold prospecting or not at all?   So the truth is, we are all asking ourselves the same questions and trying to figure out what is appropriate for our own target markets and audiences. We are all looking for answers and trying to figure out appropriate actions.   We’re asking what is the right thing to do, even myself.   So before answering Lauren’s question I shared this blog post with her. The name sof the blog post is 5 Media Principles Guiding Googl