7 Min Marketing With Pam Didner

Hello everyone! Last week, I shared with you that I wrote a little eBook about AI that you can purchase on Amazon Kindle. Just in case you missed last week’s podcast, the name of the book is called The Modern AI Marketer: How to Leverage Artificial Intelligence in Digital Marketing.   The book was written for marketers to understand what AI is and how marketers can apply it in the work they do. Like I said last week, modern marketing is grounded on using technology to reach out to your audience digitally.   You can’t scale, segment or personalize your marketing without technology. That’s why technology plays a critical role in marketing. In this eBook, I touched on many things, from definition of AI, a bit of history, benefits, and use cases to expectation that you need to set if you for implement AI.   So for this podcast, I want to pique your interests on the marketing-specific benefits of AI.   When people talk about AI benefits, they tend to mention AI benefits in very generic terms. For example, AI can: