7 Min Marketing With Pam Didner

Hello from Portland. This week is one of those weeks when I have several pressing client deliverables. On top of that, I also need to create several podcast and video recordings. Creating content to build my personal brand and working on client projects are two full-time jobs. Ugh… What is the take-away of this: Don’t do what I do. It’s too much work.   Speaking of creating content, here is a LinkedIn message from Queenie who lives in Hong Kong.   She said: Hi Pam, I continually read your blogs and find them useful as I am in the B2B marketing field and specialize in the Asia Pacific market. Shall we connect so I can be informed about new articles.   Of course, Queenie! I’d love to connect, I answered. In response, she added one quick question:  When it comes to content marketing, I understand many in-house experts can contribute content but they might not write it in a customer-oriented way. For a tech startup company, what is your take on outsourcing the content writing vs getting a copywriter in-house?