7 Min Marketing With Pam Didner

Happy New Year, everyone! I hope that you had a great holiday and are well-rested. I was on the road from 10/14 to 12/21. I am so happy to spend the holidays at home and just chill . . . and eat. As a marketer, if your company’s marketing plan for the new year is done, I’d strongly recommend you do one thing, tie your job contribution to your Company’s business goals and marketing objectives and do that in one page. This is especially important for a marketing specialist, an individual contributor or a first-line manager. Obviously, we know our roles and responsibilities. There are many things we do on a daily basis, such as answering email or attending meetings, that don’t really contribute to achieving our business goals and marketing objectives. When I mentor marketers or even work with my clients, I always encourage them to document what they do and tie that to the company’s business and marketing objectives.   Here is a simple one-pager I want to share with them. On this one-pager, there are six componen