7 Min Marketing With Pam Didner

If you are a long-time listener, you know that my episodes tend to focus on marketing and business, not so much about me. I am going to be up close and personal today as I record the last episode of 2019, I decided to do a little self-reflection, a look back to my 2019.   Frankly, this year didn’t start very well, business-wise. I didn’t tell many people, but my pipeline was bone dry the first 5 months. I had speaking engagements and small projects here and there, but nothing steady or substantial.   I was so scared that I started considering going back to be a full-time corporate citizen. You know how you are hitting a wall and can’t break through and you don’t know what the next steps are. That’s how I felt earlier this year for several months.   The key was that I had a good run for the first 4 years, and I didn’t do a good job to continue developing my sales pipeline. I got cocky and thought the business would just come. Well, it didn’t come in the first half of the year.   So, I started investing in busi