7 Min Marketing With Pam Didner

If you listen to my podcast on a regular basis, you know that I am not affiliated with any tools or platforms. Occasionally, I mentioned certain tools and platforms for my listeners to check out if they are dealing with specific marketing or sales challenges.   For social media, I’ve been using ‘Buffer’ for several years. However, a good friend, Lisa, introduced me a tool called ‘Lately’ to me. This tool has the functionality of Buffer, but at the same time, it uses AI to autogenerate social media posts for you. You can quickly pick your favorites or edit the posts, then schedule. You can choose how and when you want them to post, or have Lately’s AI schedule for you based on your audience engagement history. You can seamlessly stockpile your post with hash-tags and short-links. Lately will send them as scheduled to help drive traffic back to your website.   In addition, they have built-in dashboards, the graphs are visually compelling and similar to what you see on Tableau or Power BI. As you are publishing