7 Min Marketing With Pam Didner

  In the last episode, I mentioned that I met Danny Harris at Content Marketing World. He’s a regular listener to my podcast. Thank you, Danny! We did a Zoom meeting a couple of weeks after the conference. Danny is amazing. He created several nice frameworks to tie the customer journey, marketing channels and sales stages together. I am very impressed with his work. Thank you for sharing, Danny. I asked him if he had any question that he wants me to address in my podcast. He had a fundamental question: “Why do we need to invest in B2B marketing?” I totally understand why he asked that question. I work with many manufacturing clients and senior management of these companies are not too fond of marketers. For the longest time, many B2B companies were able to grow with minimal or no marketing support at all. That was, obviously, before the digital era. Sales made calls and closed deals with personal visits and phone calls. They also provided information to help buyers make decisions.  However, things have change