7 Min Marketing With Pam Didner

Many businesses use Google Analytics (GA) to measure website traffic, paid search performance, organic search optimization, and even track sales and conversions. So, how much do you know about Google’s Analytics? Well, I am the first to confess: I didn’t know much about GA. My GA knowledge was limited to the measurement of website traffic such as page views, bounce rates, top 10 most viewed content, numbers of visitors from different countries and content views by devices. That was about it. But I know that Google Analytics can do so much more. When I was in a corporate role, I had a team who would prepare the analytic reports and recommendations. I would review them, mostly, just to approve their recommendations on what was needed to be optimized as next steps. I didn’t have to get my hands dirty. Mostly, I couldn’t judge if the recommendations were good or bad, because I didn’t do a deep dive into data to understand how the analysis was done. I took the team’s recommendations at face value. I ran into a sim