7 Min Marketing With Pam Didner

I was requested by a client to create an eBook for account-based marketing. The client asked if I could add some real-world account-based marketing examples as part of the eBook, so I went hunting. Well, not so much of hunting as Googling.  I came across this blog post by Influitive.  Influitive offers an advocacy management platform. The blog title is “The Results of 3 B2B Account-Based Marketing Campaigns: The Good, the Bad, and the Ugly.”  Truman Tang, the author of the blog, talked about 3 ABM campaigns Influitive ran.  I don’t usually summarize a blog post, but I thought their 3 examples are worth sharing. First of all, what is account-based marketing, anyway? Well, in a nutshell, it’s marketing working together with sales to create customized outreach for target accounts. It’s planned and intentional effort. In a way, it’s a marketing version of sales enablement if you think about it. So, here are 3 examples Influitive did: Influitive discovered that many of their target accounts were not aware of revie