Think Enriched

Welcome back to the Email Marketing Series! In episode 103, we started talking about what your email marketing needs to be effective.  Then in episode 105, we discussed your email marketing strategy. In this episode, we'll look at why you hate selling online; how you can create relationships with customers and make more sales using email to connect with your audience. Something you may not have considered: The reason you hate selling online is that it feels disingenuous. It doesn't feel like YOU. Example, board a flight and the person scanning your ticket or your phone says, "Enjoy your flight." The worst example was when our family was booking tickets to Disneyworld in Orlando.  We had to make an adjustment and after the call transferred to another someone on the phone lines, the customer service person said, "Have a magical day."  But it certainly did not sound magical. These are prime examples of disingenuous expressions. You are not disingenuous.  You are real. This matters to you because you are concern