Roaring Lambs

Louis resides in Franklin, Tennessee with his family and is an entrepreneur who has spent most of his career in branding and marketing. Committed to bringing ideas to life, Upkins has worked with some of the largest names in a variety of industries, across the board, from large sports and entertainment outlets and personalities to Fortune 500 companies and celebrities. He is the founder of “Leadership Sports”, which marries the worlds of the professional athletes to the corporate space, and currently serves on the advisory boards of the Vanderbilt Children's Hospital, NASBA, YMCA Of Middle Tennessee, 100 Black Men of Middle Tennessee, Leadership Middle Tennessee and New Hope Academy. In 2007, Upkins served as the Co-Chairman of the highly successful Luis Palau Nashville Cityfest, where 100,000+ learned about the love of Jesus.