Media People Podcast

Blaire Appotive is the founder and owner of Ignite Consulting- a firm specializing in marketing solutions for small businesses and entrepreneurs. But before Blaire ventured out to become her own boss, she was part of Canadian media agency landscape, juggling omni-channel media campaigns for multi-national brands. Blaire chats with us about her past life in the media world, walking away from a this promising career to pursue an MBA, and why after finishing grad school, she decided to go out on her own.