Gamification Nation

Welcome to this week's a question or gamification. My name is An Coppens. I'm the show host for this episode. And I'm also the chief game changer at gamification nation or also known as CEO. And this week we are continuing down the line of the inclusion by design series. And the question that we want to attack or answer is what are the implications of trying to be inclusive by design and the design choices I need to make. So this week I want to start with an example namely to be a sports watch. Now, It's an example that I've blogged about a number of years ago and it's also a product that I think showcases how inclusion is not always there from the outset and then allows for niche products to appear. And this is a very niche product but actually created out of a need that was real for the target audience. So the BS sports watch was designed for by, designed for and by female triathletes. So those are the ladies that swim, cycle, and run a mega long distances for fun or for achievement. And many of them train