Gamification Nation

Welcome to this week's Question of Gamification. I'm An Coppens, I'm your show host, and I'm also the CEO or Chief Game Changer at Gamification Nation. This week's question is asked to us from a variety of clients, and it typically goes something like this, is gamification or should gamification be part of a larger strategy? When we get asked that question, it's typically because people have heard that gamification is a thing. They like the concept, they like the fact that we can bring some of the game and play-like feeling into an organisation. But often it also means that they haven't thought through why they want to implement gamification in the first place. Start with why I would say or answer that question with, yes, gamification should always be part of a larger strategy. In fact, I would even say strategy comes first, as opposed to gamification comes first. Now, gamification can be the strategy. I mean, that's also possible. But in the end of the day, you need to have a reason why you are engaging in