The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Is TikTok the new frontier for social advertising? How to get reliable Facebook ad performance data post iOS 14? These are some of the questions The Social Savannah is answering for us today. This episode features Savannah Sanchez a media buyer and owner of The Social Savannah. Savannah started her advertising career at large agencies working on Facebook ad accounts.  In 2019 she left to create her own boutique agency helping eCommerce brands with their paid social advertising.   She is a prolific creator of ads and creative as well as an optimization expert. She has cracked the code of TikTok ads and continues to be a top creator of winning Facebook creative.   In this episode Savannah and I discuss how to get started with TikTok ads, the key metrics to be tracking on Facebook post iOS 14, how creative strategies should vary between social channels, and some of the tools Savannah uses to track metrics across channels. Savannah also shares her vast knowledge working with TikTok influencers and what you can do