In Top Form Podcast

Reading for High Profit Margins Less Stress: Confessions of the Pricing Man: How Price Affects Everything By Hermann Simon: http://amzn.to/2fz8K1t Solve for Happy: Engineer Your Path to Joy by Mo Gawdat: http://amzn.to/2uNTGPm   To increase profit margins – so that in many cases you can make more with even fewer sales, you need to know a few basics that most people think that they understand and know…but probably don’t. 1.    what do you sell? List all separate and bundled products/services 2.    What are the numbers sold and profit margins on each? 3.    What is the cost of acquiring each type of client/customer In a few minutes we’re going to give you a formula and show you some math that is amazing and might change your life.  But first, let’s break these three factors down a bit more. These are the five simple factors: 1.    Leads: The total number of people who have contacted or who have been contacted by the business--over the course of a year. 2.    Conversion rate: The percentage of people who