In Top Form Podcast

Join David M Frees, Somnath Sikdar, and Alex Frees to answer the question: What Are Heuristics and Cognitive Bias? And how do you make your Marketing & Life Better & Richer.  Confessions of the Pricing Man by Hermann Simon:  http://amzn.to/2tXkhNz Awesome cognitive bias codex image: https://en.wikipedia.org/wiki/List_of_cognitive_biases ethics of it:   http://ritholtz.com/2016/09/cognitive-bias-codex/ http://www.tristanharris.com/ Heuristics, which are commonly defined as cognitive shortcuts or rules of thumb that simplify decisions, represent a process of substituting a difficult question with an easier one (Kahneman, 2003). Heuristics can also lead to cognitive biases. There are divisions regarding heuristics’ relation to bias and rationality. In the fast and frugal view, the application of heuristics (e.g. the recognition heuristic) is an “ecologically rational” strategy that makes best use of the limited information available to individuals (Goldstein and Gigerenzer, 2002). Furthermore, while heur