Go For Launch Rocket Fuel For Entrepreneurs

As a kid, you probably played Capture the Flag. Adults in the business world play it too—albeit a different version that we can call Capture the Category. It’s no secret that companies that can best identify a problem, convince people they need to solve it—then create the optimal solution—often become the pre-eminent player, aka the Category King. But the path to category creation and dominance is neither quick nor easy, and it’s certainly not for the faint of heart. I had a fascinating conversation with Kevin Maney on the latest Go For Launch podcast. Kevin is the co-author of Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, which has sold more than 100,000 copies globally. He’s a journalist who has been covering technology and society for 30 years. Kevin is a partner at Category Design Advisors, where he and his team have helped more than 50 companies discover, define and chart a course to dominate new markets. The book is a must-read for anyone interested in understanding the