Impossible FM with Joel Runyon

Steve Tidball, the co-founder of Vollebak joins the Impossible Podcast to discuss his adventures as an athlete, ultra and adventure runner, and how he started Vollebak - the coolest adventure apparel company on earth.01:07 On the show is Steve Tidball, co-founder of one of the coolest adventure apparel companies on the planet, Vollebak 05:01 Steve Tidball's background: how he got into adventure sports and his introduction to the world of endurance.08:57 Getting selected to run 3 of the hardest ultra-marathons in the world with his brother.10:48 Steve's experiences and challenges during the ultramarathon.14:40 Steve's and his brother’s hallucinations during the race.41:29 Dealing with sensory deprivation throughout ultra racing.42:51 How Steve went from the racing world to Vollebak (and why.)48:20 How Steve uses experimental thinking to come up with creative ideas and one-of-a-kind apparels.54:01 The current lineup of Vollebak apparel.1:03:04 The Real Life Treasure Hunt Campaign launched by Vollebak.1:16: