Introvert Biz Growth Podcast

Today's conversation about branding and marketing with authenticity fits under the 2nd P of the Humane Marketing Mandala, the P that stands for Personal Power. I'm talking to Lisa Haggis about being honest with ourselves so we can be honest with our clients. Lisa Haggis, the founder of Realize Your Brand, helps entrepreneurs discover how to build a remarkable brand for their product or service from the ground up. With over a decade of marketing and branding experience, Lisa helps solve a major branding issue all entrepreneurs face - articulating why someone should pick their service, product or offering over the many competitors that exist. In this episode, you'll learn about branding and marketing with authenticity and...   Why real branding starts with the deep inner work Why it's all about your point of view, not your personality What Lisa means by 'stripping away our defenses' The main ingredients of a brand that's based on a point of view and so much more. Lisa’s Resources   Realize Y