Peak Performers | Tools, Strategies & Psychology To Get Things Done

Prentice Howe has always believed in underdogs. Now, as Owner and Chief Creative Officer of Door Number 3, a full-service advertising agency based in Austin, Texas, he’s helping brands embrace their challenger-ability and topple their giants. Specializing in challenger brands—rising brands that may not have the resources of the top dogs in their industries but do have the bold ambition to go toe-to-toe with them and steal market share—Door Number 3 is changing the face of marketing and advertising. With features in The New York Times, AdWeek, The Wall Street Journal, Inc., and Communication Arts, as well as recognition from shows like Cannes Lion and the Webby Awards, Prentice has written the book on the challenger space. Literally. An Amazon best-seller, The Empowered Challenger Playbook: How Brands Can Change the Game, Steal Market Share, and Topple Giants describes his strategies in detail and backs them up with case studies. It helps that Prentice practices what he preaches. He has fire-walked on hot coal