Clienting

Allison Shields joins Gyi and Kelly to discuss the 2019 ABA Marketing Survey. We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the majority of small law firms. Allison C. Shields is the President of Legal Ease Consulting, Inc. where provides practice management, productivity, marketing, business development, and social media coaching and consulting for lawyers and law firms. As a former practicing lawyer, law firm manager and partner herself, Allison understands the unique challenges faced by lawyers today in trying to juggle practicing law, handling clients, and managing and growing their businesses. Allison is also the co-author of the brand-new book, Make LinkedIn Work for You: A Practical Handbook for Lawyers and Other Legal Professionals, now available on Amazon.com. Introduction to the survey and survey methods. Marketing Methods in use: The leading channels for marketing across all firm sizes are email (41%), Facebook (30%), and direct mail (19%