Clienting

For this episode of Clienting, Gyi and Kelly answered marketing questions from former Clienting guests. Audio questions:  Alex Barthet- Blog called the Lien Zone about construction topics- trying to show up on SERP's as the featured snippet. Single best thing to do to appear in the snippets? Should he care about showing up in the snippets?  How? The content should answer a question, must be high-quality (comprehensive, entertaining/engaging, etc), has to be 'the best answer.'  Search for what you want to rank for, see what comes up. Also look at the People Also Ask box Create something better Already showing up in page 1 is a good place to start Keep paragraphs short (40-50 words) and structure the content with bullets, etc. Should you care? https://moz.com/blog/optimize-featured-snippets Jared Correia-   Lawyers are flummoxed by social media- can lawyers pick one medium for social media and which one should they choose?   Jared's son, Joe: How do I get other kids to trade me their good pokemon car