Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Account Based Marketing is by no means a new topic to marketing professionals. But the advent of new technologies makes the ABM process potentially more effective - if we know how to integrate the proper tech and mindsets into our strategy. On this episode, Bernie speaks with Sydney Sloan, CMO of SalesLoft. Sydney brings a wealth of experience to the conversation, including a prolong at Adobe. In this conversation Bernie and Sydney discuss the 5 Pillars of an effective modern ABM strategy. Listen to learn how to know your customer, tier account priorities, integrate tools and technology, execute as one team, and then land and expand. This episode is brought to you by Zubtitle, a new online tool that makes it easy to automatically add captions to any video in minutes. Don’t let your videos get passed over on social media because people can’t follow along on mute. Head to http://Zubtitle.com/Vengreso to get started. PIL