Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts   Very few B2B sales organizations are creating their own customer success tools - resources designed to demonstrate the effectiveness of the solutions they provide in real-life customer scenarios. There’s really no better way to do it than to display your customer success results alongside those of your competition to enable your salespeople to make the claim with the evidence to prove it. It’s even more powerful when the details of the comparison are provided by an independent 3rd party. John Ryan is CMO of Crossfuze, a company that comes alongside organizations looking to maximize their use of ServiceNow, a digital workflow and systematization platform that is changing the way organizations work and serve their clients. Listen to hear how John took an observation from his CEO about the high rankings their company received from ServiceNow and created a Customer Success Index. Crossfuze’s CSI is used inside his compa