Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

How to Position High Level Employees as Trusted Thought Leaders

Informações:

Sinopsis

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions. On this episode, Xenia shares her journey from digital marketing agency owner to technology platform entrepreneur. You’ll also hear Xenia explain the business challenge that she’s passionate about solving and how her team is enabling companies to empower their top employees to be effective representatives of the brand - and most importantly, be seen as trusted thought leaders who amplify the message and mission of their companies.   The Development Of Thought Lead