Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts On this episode, Bernie speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam. Forcam provides shop floor management systems to manufacturers that enables them to increase productivity by 20% in less than 12 months. They are an industry leader that has worked with Mercedes Benz and other high profile manufacturing companies. Sandy has led her marketing team in new directions by becoming a strategic contributor to the business. Her focus? Direct customer engagement and profitable partner events. It's a novel approach for a marketing leader but has proven to be extremely effective. It's one you’ll want to be sure you learn from. Listen now!   Marketing Can Be Evaluated by Conversion Rate, Revenue, and Number of Leads Is there a revenue-based way of evaluating a marketing team? Sandy Abraham not only believes there are ways to do it, she feels it’s the best way to evaluate marketing effectiv