Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode of Social Business Engine you’re going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing. Cathy reveals a key metric in their marketing that enables the company to convert by a factor of 10 on their most coveted offering, the annual Content Marketing World conference. Bernie has spoken at the event 7 times and it ranks as one of his favorite weeks out of the year. You’ll want to check it out. Cathy is in a unique position at CMI because she is able to filter all of the company’s marketing strategy for CMW through her own lens as a marketer. In most scenarios, applying a personal lens to marketing is a bad idea. In Cathy’s case, however, she IS representative of the target audience for CMW. Her career experiences and expertise in content marketing make for a fantast